Concentrated Laundry Detergent SA | SoPure® Naturally

Product Description

Concentrated laundry detergent that lifts the dirt and rinses clean. This 3x formula is plant-powered, so you pour less and wash more. You have tried an eco detergent that smelled lovely and left the collar grey. This one lifts the stain. Plant-powered and laboratory-proven, in the same wash. Best for busy homes that wash daily and want a detergent that rinses clean. Shop the safe lane.

It actually works. SoPure® Naturally is a South African plant-powered cleaning brand, made in Johannesburg since 2005.

Why You'll Love It

Rinses clean. Every wash.
No optical brighteners, no petrochemical surfactants, no synthetic fragrance. Just clean fabric.

Plant-powered. And it lifts the stain.
Enzymes break down grease, sweat and food.

Pour less. Wash more.
From 30ml for a 6kg load, so one bottle goes a long way.

Product Benefits

Rinses clean with no residue.
3x concentrated, from 30ml per 6kg load.
Grey water safe for the garden.
No optical brighteners, phosphates or petrochemical surfactants.
Plant-derived enzymes lift grease, sweat and food.
Made in Johannesburg since 2005.

Free From Nasties

No Optical Brighteners, No Phosphates, No Nonylphenols, No Petrochemical Surfactants, No Parabens, No Synthetic Dyes, No Synthetic Fragrances, No Phosphonate.

How To Use

Sort by colour and check care labels. Pre-treat stubborn stains with SoPure® Stubborn Stain Remover. Use 30 to 60ml per 6kg load, more for heavy soiling. See the dosing table for cap measures. Safe for front-loaders, top-loaders, and hand washing.

FAQ

What is the best laundry detergent for sensitive skin?

The best laundry detergent for sensitive skin is one that rinses clean and leaves nothing behind. Residue is what sits against skin all day, not the wash itself. The SoPure® 3x Concentrate Laundry Detergent is made without optical brighteners, petrochemical surfactants or synthetic fragrance, so less is left in the fibres. It carries a light natural scent.

Is plant-based laundry detergent better?

Plant-based laundry detergent is better when it cleans as well as a conventional one. Plant-derived surfactants and enzymes break down grease, sweat and food without petrochemicals. The SoPure® 3x Concentrate Laundry Detergent is plant-powered and it lifts the stain, in the same wash.

How much detergent do I need for a 7kg washing machine?

For a 7kg washing machine, a concentrated detergent needs far less than a standard one. The SoPure® 3x Concentrate Laundry Detergent is dosed at 30ml to 60ml for every 6kg of washing, so a full 7kg load takes roughly 35ml to 70ml. Use the lower amount for a lightly soiled load. Pouring more does not clean better. It leaves residue in the fibres.

Is concentrated laundry detergent better?

Concentrated laundry detergent is better value when you dose it correctly. It carries less water, so you pour less for the same wash. The SoPure® 3x Concentrate Laundry Detergent runs from 30ml per 6kg load. At 45ml a load, a 5L bottle covers about 110 washes. Most detergents ask you to pour more than the load needs. That is water you are paying for.

What is the most environmentally friendly laundry detergent?

The most environmentally friendly laundry detergent is one that breaks down after the wash and does not harm what it touches next. The SoPure® 3x Concentrate Laundry Detergent is grey water safe, so the rinse water can go to the garden. It is made in Johannesburg and free of phosphates, phosphonates and optical brighteners. SoPure® Naturally has been making plant-powered cleaning products since 2005, certified by Beauty Without Cruelty.

Ingredients

Aqua, Coconut & Palm Derived Surfactants, Deceth-8, Polymeric Chelating Agent, Sodium Citrate, Potassium Cocoate, Coco Glucoside, Sodium Chloride, Oleic Acid, Protease Enzymes, Savinase Enzymes, Mannanase Enzymes, Cellulase Enzymes, Lipase Enzymes, Cymbopogon Citratus, Sodium Benzoate (and) Potassium Sorbate.

Storage & Warnings

Store in a cool, dry place away from direct sunlight. Keep out of reach of children. Avoid contact with eyes. In case of contact with eyes, rinse thoroughly with water. For external use only. If irritation occurs, discontinue use. In case of ingestion, contact the Poisons Information Centre on 0861 555 777 and seek medical advice.