SoPure Privacy Policy
This Notice explains how we obtain, use and disclose your personal information, in accordance with the requirements of the Protection of Personal Information Act (“POPIA”).
The SoPure Laboratory (including this website, sopure.co.za) is committed to protecting your privacy and ensuring that your personal information is collected and used properly, lawfully, and transparently.
About the Company
The SoPure Laboratory (“SoPure”)
Website: www.sopure.co.za
The information we collect
We collect and process your personal information mainly to contact you for the purposes of understanding your requirements and delivering services accordingly. For this purpose, we may collect contact details including your name, email address, telephone number, and organisation (where applicable).
We collect information directly from you where you voluntarily provide us with your personal details. Where possible, we will inform you which information is required and which information is optional.
Website usage information & cookies
Website usage information may be collected using cookies and similar tracking technologies, which allow us to collect standard internet visitor usage information.
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay, in order to improve and market our products and services. Website usage data is captured using first- and third-party cookies and other tracking technologies to determine the popularity of products and services and to understand online activity.
This information is also used for:
Website and user experience optimisation
Fraud prevention and security purposes
Advertising and marketing performance measurement
For more information about how Microsoft collects and uses your data, please visit the Microsoft Privacy Statement.
You may control or disable cookies through your browser settings; however, doing so may affect the functionality of the website.
How we use your information
We will use your personal information only for the purposes for which it was collected and agreed with you. Where necessary, your information may also be retained for legal, security, analytics, or user-experience optimisation purposes, enabling us to provide you with an enhanced shopping experience at SoPure.
This includes, but is not limited to, the following purposes:
To gather contact information
To confirm and verify your identity or authorised use for security purposes
To detect and prevent fraud, crime, money laundering, or other malpractice
To conduct market research, customer satisfaction research, or statistical analysis
To analyse website performance, improve functionality, and optimise content and marketing efforts
For audit, record-keeping, and compliance purposes
In connection with legal proceedings
Disclosure of information
We may disclose your personal information to trusted service providers who are involved in the delivery of products or services to you (such as payment processors, logistics partners, marketing and analytics service providers). We have agreements in place to ensure that they comply with privacy and data-protection requirements as required by POPIA.
We may also disclose your information:
Where we have a duty or right to do so in terms of law or industry codes
Where it is necessary to protect our legal rights
Information security
We are legally obliged to provide adequate protection for the personal information we hold and to prevent unauthorised access and use. We continually review and update our security controls and related processes to ensure your personal information remains secure.
Our security measures include:
Physical security
Computer and network security
Controlled access to personal information
Secure communications
Security in outsourced or contracted services
Retention and secure disposal of information
Acceptable use of personal information
Governance and regulatory compliance
Monitoring and auditing access to personal data
Incident detection, investigation, and response
When we contract with third parties, we impose appropriate security, privacy, and confidentiality obligations to ensure personal information remains protected.
Your rights: Access to information
You have the right to request a copy of the personal information we hold about you. To do so, please contact us using the details provided on our website and specify the information you require.
We may require a copy of your ID document to verify your identity before providing access. Please note that such requests may be subject to a legally permissible fee.
Correction or deletion of your information
You have the right to request that we update, correct, or delete your personal information. Identity verification may be required before changes are made. We appreciate your assistance in keeping your personal information accurate and up to date.
Definition of personal information
In terms of POPIA, “personal information” means information relating to an identifiable, living natural person, or (where applicable) an identifiable, existing juristic person.
This includes, but is not limited to:
Residential, postal, and email addresses
Contact details
Name changes (where applicable, supported by official documentation)
How to contact us
If you have any questions about this Privacy Policy, require further information about our privacy practices, wish to withdraw consent, or want to access or correct your personal information, please contact us using the contact details listed on our website.