SoPure Gentle Baby Laundry wash

R 66.75

Easily washes babies laundry and eliminates odours. Our formulation is free from harsh chemicals like optical brighteners, phosphates and synthetic fragrances which means it is designed with both sensitive skin and the environment in mind.

SoPure Gentle Baby Laundry Detergent contains the latest Malodour control technology - a fast acting, long-lasting, non-reversible Odour Eliminator that works by permanent chemical bonding.

98% Naturally derived

Free from

  • Petrochemicals,
  • Phosphates,
  • Parabens,
  • Dyes,
  • Optical Brighteners or
  • Synthetic Fragrances &
  • Synthetic Chemicals


  • Plant Based Ingredients
  • Low Irritant Formula
  • Minimised impact on the Aquatic Environment
  • Contains Natural Preservatives
  • Contains Natural Essential Oils Non Toxic Formula
  • Powerful cleaning system to lift stubborn dirt & stains
  • 100% Biodegradable ultra concentrated 1 cap = 1 wash


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Customer Reviews

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Lauren U.
South Africa South Africa
I recommend this product

My Favorite of all the SO PURE products

I literally use most of the SO PURE range especially for our baby, but this and the fabric softener are my favorites to use for our baby’s clothes. I have been using it since his birth and the moment I wash with anything else his develops eczema. He is now 8 months and we still use it. LOVE LOVE LOVE

Nicci H.
South Africa South Africa
I recommend this product

Always a happy customer

Love the so pure range. Best service and love knowing I am not putting anything harmful in my home.

Veronica M.
South Africa South Africa

SoPure Baby Laundry Detergent Best decision I took

I made the decision before my baby was born that I will use natural products that are also environmentally friendly. My child was prone to have a sensitive skin and this detergent has nothing short of amazing. It doesn’t irritate her skin, it is powerful on stains and smells amazing.

Farah S.
South Africa South Africa

Great Product

Love the smell and feel of baby's clothes

Nadia A.
South Africa South Africa

Good for clothes and my machine

Love the smell, I get peace of mind when washing babies clothes knowing there will be no reactions to chemicals! No waxy build up in my washer anymore either